Meta Intensifies Crackdown On Spam, Deletes 500,000 Facebook Accounts In 2025.
Meta, the parent company of Facebook, has announced a robust initiative to cleanse its platform of inauthentic content, confirming the removal of 500,000 accounts engaged in spammy behaviour or fake engagement during the first half of 2025. The announcement, made on 14 July 2025, underscores Meta’s commitment to fostering a more authentic and engaging user experience on the world’s largest social media network.
The company’s latest efforts target accounts that manipulate Facebook’s algorithm through tactics such as coordinated fake engagement, excessive hashtag use, and irrelevant captions. These accounts, often created to artificially inflate views or follower counts, have been demoted in visibility, with their content distribution reduced to curb monetisation opportunities. Meta’s actions aim to prioritise original content creators, ensuring their work is not overshadowed by spammy posts or repurposed material.
In addition to tackling spam accounts, Meta has removed approximately 10 million profiles impersonating prominent content creators in the same period. These fraudulent accounts, which mimic well-known figures to exploit their credibility, have been a persistent issue, contributing to misinformation and scams. To combat this, Meta has enhanced its Moderation Assist tool, enabling page owners to automatically hide comments from suspected impersonators. A new feature allowing users to flag irrelevant or disruptive comments is also being tested to promote meaningful interactions.
The crackdown follows Meta’s broader strategy to restore the “original” Facebook experience, as articulated by CEO Mark Zuckerberg. Earlier this year, the platform introduced a Friends Tab in the US and Canada, displaying only content from users’ connections to recapture the platform’s early charm. The company acknowledged that repetitive memes, recycled posts, and AI-generated “slop” have dulled the user experience, making it harder for fresh voices to break through.
Meta’s efforts align with similar moves by other platforms, such as YouTube, which recently implemented policies to demonetise repetitive or unoriginal content. In 2024 alone, Meta removed over 100 million fake pages engaging in scripted follows, demonstrating the scale of the challenge. The company is also leveraging artificial intelligence to enhance content moderation, particularly in regions like Africa, where misinformation and impersonation have eroded trust in digital spaces.
The company’s ongoing battle against spam comes amid broader efforts to improve content authenticity. Meta has clarified that while it aims to curb unoriginal content, it will not penalise reaction or criticism videos, focusing instead on accounts that repeatedly repost without crediting creators. To further support authentic creators, Meta is enhancing its Rights Manager tool to protect original content and providing guidance to help users craft engaging posts.
As Meta continues to refine its platform, the removal of 500,000 spam accounts and 10 million impersonator profiles marks a significant milestone in its mission to restore trust and relevance to Facebook. With plans to roll out these changes globally in the coming months, users can expect a feed that prioritises genuine connections and creativity, harking back to the platform’s roots.
