Academics Urge Crackdown On Social Media ‘Universities’ In Nigeria.
A coalition of Nigerian academics, students, alumni, and concerned citizens has called for immediate regulatory action against social media personalities misusing the term “university” for parody platforms. The group has petitioned the National Universities Commission (NUC) to address the rise of so-called institutions like “Geh Geh University of Wisdom and Understanding” and “Blessing CEO University,” arguing that they undermine the credibility of Nigeria’s higher education system.
The petition, addressed to the NUC’s Executive Secretary and Board, highlights concerns over content creators such as Emmanuel “Geh Geh” Obruste, a self-proclaimed financial expert, and Blessing CEO, a controversial relationship coach. These individuals have branded their online platforms as “universities,” offering advice on topics ranging from financial independence to relationship dynamics. The coalition, led by spokesperson Charles Ekeh, asserts that such misuse of the term “university” trivialises the rigorous accreditation process required for legitimate academic institutions and risks confusing vulnerable individuals who may mistake these platforms for genuine educational bodies.
Ekeh emphasised that the campaign is not about stifling creativity or humour but about safeguarding the integrity of Nigeria’s education system. “The term ‘university’ is legally protected and earned through stringent standards,” he said. “Allowing comedians and influencers to casually adopt it disrespects the decades of scholarship and excellence behind accredited institutions.” The group warned that unchecked parody platforms could pave the way for degree mills and academic fraud, further damaging Nigeria’s global academic reputation.
In response, Geh Geh expressed dismay on social media, stating, “This is so heartbreaking for me. Nigerians, please help me beg the president, please.” Meanwhile, Blessing CEO’s platform, launched to empower women in areas like self-worth and financial independence, has also drawn scrutiny, with critics arguing it mocks the sanctity of higher education. The coalition has urged the NUC to issue cease-and-desist orders to offending accounts and publicly condemn the trend to deter others.
The NUC has yet to respond officially, but the petition has sparked widespread debate about the balance between free expression and protecting academic standards. The coalition’s efforts reflect growing concerns about the proliferation of unaccredited educational platforms and their potential to mislead the public, with calls for stricter oversight to preserve the value of Nigeria’s higher education system.